First Look: Rag & Bone Spring 2011 Campaign ft. Abbey Lee Kershaw, Sasha Pivovarova, Edita Vilkeviciute & Lily Aldridge

Rag and Bone hands the cameras over to the models in their latest spring 2011 ad campaign.  In this, the brand appoints models, Edita Vilkeviciute, Abbey Lee Kershaw, Sasha Pivovarova and Lily Aldridge to get creative by shooting self-portraits that serve as the content for their print advertisements.  This DIY (do it yourself) photo shoot results in a raw and expressive body of work that allows featured models to show off their own unique personalities.  Gotta love the concept!  Learn more about Rag and Bone's DIY project, HERE.

1 comment:

  1. Hi

    Loving your blog :) I may have to reblog this later as part of my new post... doing a post on Kate Moss for Rag and Bone today. Will credit you :)

    love jade