Madewell Grand Opening: San Francisco
7/16/11

Madewell's inviting and charming Golden Gate Bridge window display


Ah, at last. Madewell has finally set up shop in the good old city by the bay.  Since the launch of J. Crew's edgier sister company,  Madewell has grown to become one of my favorite destinations for key closet essentials like perfectly tailored tops, casual-chic accessories and of course... denim! 

Madewell's exuberant grand opening event was appropriately put on by San Francisco's lifestyle and culture monthly, 7x7 Magazine, with delicious snacks catered by street food connoisseur, Le Truc.  From fashion enthusiasts to intrigued tourists, it felt like everyone in San Francisco showed up to welcome the arrival of this retail favorite with open arms.  Although Madewell's online store will forever be bookmarked on my computer, it's great to know that I can always drop by the brand's new downtown location to ensure the perfect size and fit. 





Summer essentials: basic tees, fedoras and Smart Water
Old clocks make for clever jewelry stands



The denim bar: "Denim hemming always available."
A friendly and helpful denim specialist

Every wash, every style

An array of colorful bracelets for the taking
Delicate chain necklaces in corked vials

"Hey, DJs!"
"Summer Blues" inspiration board

Browsing Madwell's new arrivals
Vintage weights display colorful scarves and accessories

Loafers, loafers and more loafers
Trying on the goods
"Au revoir, Madewell... See you soon!"

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